Prove It Matters

Videos

  • Is investing only for the rich?

    Is investing only for the rich?

    Katie Perry (VP of Marketing at Public.com) says investing is not just for the rich, she thinks investing is for everyone.

    Follow Katie’s investments.

    Katie Perry

    Katie Perry is VP of Marketing for Public.com, a social investing app that makes the stock market inclusive, educational, and fun. Public is backed by Will Smith’s Dreamers VC, Girlboss author Sophia Amoruso, NFL star J.J. Watt, Blavity Inc. CEO Morgan DeBaun, Scott Galloway, and the original investors in Venmo. Casey Neistat is an advisor to the company. Public’s community of investors is 40% women.

    Prior to Public, Katie was VP of Corporate Strategy at Comscore (NASDAQ: SCOR) and spent two years as a strategic marketing and communications consultant for early-stage startups and media companies. Before that, she led brand and product marketing at Suzy (née Crowdtap) and was an early marketing hire at 360i at a time when the digital agency was named one of the Most Innovative Companies in the World by Fast Company.

    *This is not in any way, shape, or form financial advice. You are responsible for yourself, maybe read a book.

  • Will we go back to normal after COVID-19?

    Will we go back to normal after COVID-19?

    In this episode Daria (Pace) Lamb, Director Of Partnerships + Ambassador to the Future (Institute for the Future), and Leo Morejon debate both sides of this topic.

    Daria also talks about what the future holds for businesses and what they should, shouldn’t, and should have been be doing pro, prep COVID-19.

    Daria (Pace) Lamb

    Passionate to help people and organizations think systematically about their future so they can focus their strategic efforts to thrive. Focus areas include food, athletics and youth futures.

    As a business leader, I drive teams to go beyond defining a problem, and instead to design a road map of forward-thinking practices. Personally, I thrive on multi-layered challenges with diverse constituencies and enjoy creating solutions where everyone benefits. My degree in theoretical economics is enhanced by my experience of working at 2 think tanks, corporate roles, several start-ups, and working around the globe. Honored to be a Fellow of the World Innovation Society since 2017.

    Since 2015, I have been an active mentor, angel investor and Board Member to True Made Foods, a quality consumer foods producer.

    Specialties: Long-term strategic planning coupled with short-term action plans; mentorship and employee development that aligns with organizational goals; social science inquiry; foresight and futures-thinking; future of youth work, education and employment.

  • Can a book teach you Public Relations?

    Can a book teach you Public Relations?

    Karen Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure…

    Karen Freberg

    I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications.

    I have written several books, including my social media book Social Media for Strategic Communications: Creative strategies and research based applications, published with SAGE. This book most recently was awarded a 2019 APEX print book award. In addition, I have published my research extensively in the areas of social media, public relations, and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations.

    I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications. 

  • Should Government Twitter Accounts be Funny?

    Should Government Twitter Accounts be Funny?

    Pearl Gabel (Digital Director, State of New Jersey, NJGov Twitter) debates both topics on Prove It Matters and shares about her team’s work.

    Pearl Gabel

    Award-winning, Emmy-nominated creative professional and seasoned multimedia journalist with 12+ years of diversified experience in planning and executing multimedia projects and leading creative teams. Recently-named as one of the nation’s 50 Most Influential People in PR and Business by PR Week, one of Fortune Magazine’s 40 Under 40, and InsiderNJ’s Millennial 100 List.

    Currently working on high-profile projects as the Digital Director for the State of New Jersey, overseeing all digital operations for New Jersey Governor Phil Murphy.

    History of success as a producer, director, reporter, videographer and photojournalist; combines raw creativity with proficiency across multiple creative software programs, photo/video hardware and social media platforms.

    Expert interviewer and visual storyteller with a natural knack for creating compelling narratives and engaging diverse audiences across traditional, digital and social media platforms. Ability to manage cross-functional teams as well as to contribute meaningfully to projects as a freelance production consultant. Clients include NBC News, The New York Times, The Wall Street Journal, The Daily Beast, Newsweek, Reuters, Lenny and Atlantic Media.

    Versatile and highly adaptable with a track record of accomplishments in multiple industries including forprofit/corporate organizations, government institutions, news/media firms and non-profits.

    Strong project management and leadership skills with demonstrated ability to build and oversee creative teams, balance budgets and drive consensus across multiple stakeholders. Comfortable working with high-profile individuals including presidents, politicians, A-list celebrities and other VIPs. Thrives in a fast-paced, high-stakes work environment; leverages boundless reserves of energy to produce innovative, high-quality creative work on time and within budget.

    In short, Pearl gets it done. 🙂 

  • Networking is More Alive Than Ever?

    Networking is More Alive Than Ever?

    Alex Taub (co-founder and CEO of Upstream, a new social professional network) takes the stance networking is more alive than ever (even with COVID).

    Alex Taub

    Alex Taub is the co-founder and CEO of Upstream, a new social professional network. You can request access at Upstreamapp.com.

    Alex previously was the co-founder and CEO of SocialRank (acquired by Trufan). Prior to that Alex led business development and partnerships for online integrations at Dwolla, a payments startup based in Iowa. As well as for Aviary (acquired by Adobe), a NY-based startup that provides a photo editing API for web and mobile devices.

    Alex is active in the NY tech scene as the creator of the BD Meetup and an advisor to early-stage companies. He has been featured in Business Insider as one of the “Top 20 Under 25” in the NY tech scene. Alex writes a popular blog called Alex’s Tech Thoughts, has been published in Fast Company, The New York Observer, The Next Web and VentureBeat, teaches Business Development classes, and has been quoted on many tech websites including TechCrunch, NY Post, The New York Times, Business Insider, Mashable, and PC Magazine. He is also a contributor for the Forbes Entrepreneur section and advisor for Rainfall Ventures, a seed stage VC fund.

    Alex holds a BA in Economics from Yeshiva University. He is married and lives in North Miami, Florida with his wife, two daughters, and dog. 

    Upstream

    Upstream is the best place to grow your professional community. Manage your community with ease using our unique moderator toolset. Understand your community’s engagement and interactions with analytics and insights. Connect your members beyond simplistic \u0026 chaotic chat threads, and help your community reach new levels.

  • Do Extravagant Employee Perks Matter?

    Do Extravagant Employee Perks Matter?

    Gregarious Narain (Serial Entrepreneur, Startup Mentor, Innovation Advisor) thinks all companies should have extravagant employee perks like unlimited days off, access to chefs, and so on.

    Gregarious Narain

    Gregarious “Greg” Narain has been at the forefront of social media marketing, influencer marketing, and product marketing for more than 20 years. In his illustrious career, Greg has helped drive marketing verticals – such as content management, email and customer relationship systems, and marketing research – with a focus on product development and launches.

    Greg has been the founder of numerous startups in the influencer marketing space, as well as being the founder of his own agency that worked with startups and Fortune 500 companies on product development and business strategies. Greg brings his product experience to marketing by leveraging his experience and problem-solving skills to dissect industries, define problems and create innovative product solutions.

    Most recently, Greg was the CTO and co-founder of Chute, a visual marketing platform serving the Fortune 500 that helped drive influencer engagement with brand connecting with passionate fans and customers. Prior to Chute, Greg was the first employee and vice-president of product at Klout, the startup that defined influencer marketing with its social influence platform.

    Gregarious has spoken internationally at many leading industry events, including Cannes Lions Innovation, DreamForce, NAB, SXSW, AWS Re:Invent and is involved with numerous nonprofits and organizations. He holds a Bachelor of Arts from New York University in Sociology. 

  • Can you Outsource Sales?

    Can you Outsource Sales?

    Scott Zakheim (General Partner at Landmark Ventures) takes the stance that it’s 100% possible (and beneficial) to outsource your sales.

    Scott Zakheim

    Digital marketing executive providing strategic advisory and business development services to Fortune 500 brands and emerging digital marketing technology companies. 

    Landmark Ventures:

    A leading investment bank, events platform, and corporate advisory firm, Landmark has worked with hundreds of the top public companies, leading investment funds, and growth-oriented private companies over the past 20 years.

  • Newsletters Suck?!

    Newsletters Suck?!

    Episode with David Berkowitz (Serial Marketers, Marketing Leader) debating the worth of newsletters in today’s world.

    David Berkowitz

    David Berkowitz is the principal of Serial Marketer where he generates demand for technology firms and agencies. Prior roles include running marketing for video production marketplace Storyhunter, leading the strategy practice at social listening firm Sysomos, serving as chief marketing officer of Publicis agency MRY, and co-founding the emerging media division of Dentsu agency 360i.

    Throughout his career, he has been a trusted advisor to world-class brands such as Apple, Coca-Cola, Estee Lauder, Kraft, Johnson & Johnson, Merck, NBC, Oscar Mayer, Porsche, Smirnoff, and Visa.

    He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at 350 events globally. Beyond consulting, he publishes the Serial Marketer Weekly newsletter and runs the Serial Marketers community.

  • Should Advertising be Outrageous?

    Should Advertising be Outrageous?

    Nick Palmisciano (CEO of DieselJackMedia.com, President of RangerUp.com) takes the stance that outrageous advertising is a good for business, while Leo debates him.

    Nick Palmisciano

    Serial entrepreneur, writer, producer, and I guess now I am an actor too. I try to be a positive example to future vetrepreneurs. I drink Bourbon.

  • You can Teach Social Media in School?

    You can Teach Social Media in School?

    Episode with Brianne Fleming (Brand Builder, Marketing Instructor) about teaching social media in school. Is it possible?

    Brianne Fleming

    As a little girl, I’d spend every weekend consuming and admiring the pages of my favorite teeny bopper magazines: Tiger Beat, Teen Beat, Bop, Twist, and countless others I’d find at the newsstand.

    But it wasn’t just the hunky heartthrobs and fun quizzes that made me love these magazines. I was fascinated with the ads, colors, layouts, photography, graphics, and copywriting. And this fascination was more than a childhood phase — it lasted beyond my teenage years and influenced my career.

    That fangirl grew up to earn a bachelor’s in advertising and public relations and a master’s in mass communication. I’ve spent more than a decade studying, teaching, and working in marketing and media.

    Today, I coach individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!

    But my coaching style isn’t rigid or something you can find out of a textbook. Nope, I find inspiration and takeaways from everyday moments in popular culture.

    Check out my podcast, Making the Brand, where I share marketing lessons with a pop culture twist.

    www.briannefleming.com