Prove It Matters

Tag: Twitter Marketing

  • Can a book teach you Public Relations?

    Can a book teach you Public Relations?

    Karen Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure…

    Karen Freberg

    I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications.

    I have written several books, including my social media book Social Media for Strategic Communications: Creative strategies and research based applications, published with SAGE. This book most recently was awarded a 2019 APEX print book award. In addition, I have published my research extensively in the areas of social media, public relations, and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations.

    I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications. 

  • Should Government Twitter Accounts be Funny?

    Should Government Twitter Accounts be Funny?

    Pearl Gabel (Digital Director, State of New Jersey, NJGov Twitter) debates both topics on Prove It Matters and shares about her team’s work.

    Pearl Gabel

    Award-winning, Emmy-nominated creative professional and seasoned multimedia journalist with 12+ years of diversified experience in planning and executing multimedia projects and leading creative teams. Recently-named as one of the nation’s 50 Most Influential People in PR and Business by PR Week, one of Fortune Magazine’s 40 Under 40, and InsiderNJ’s Millennial 100 List.

    Currently working on high-profile projects as the Digital Director for the State of New Jersey, overseeing all digital operations for New Jersey Governor Phil Murphy.

    History of success as a producer, director, reporter, videographer and photojournalist; combines raw creativity with proficiency across multiple creative software programs, photo/video hardware and social media platforms.

    Expert interviewer and visual storyteller with a natural knack for creating compelling narratives and engaging diverse audiences across traditional, digital and social media platforms. Ability to manage cross-functional teams as well as to contribute meaningfully to projects as a freelance production consultant. Clients include NBC News, The New York Times, The Wall Street Journal, The Daily Beast, Newsweek, Reuters, Lenny and Atlantic Media.

    Versatile and highly adaptable with a track record of accomplishments in multiple industries including forprofit/corporate organizations, government institutions, news/media firms and non-profits.

    Strong project management and leadership skills with demonstrated ability to build and oversee creative teams, balance budgets and drive consensus across multiple stakeholders. Comfortable working with high-profile individuals including presidents, politicians, A-list celebrities and other VIPs. Thrives in a fast-paced, high-stakes work environment; leverages boundless reserves of energy to produce innovative, high-quality creative work on time and within budget.

    In short, Pearl gets it done. 🙂 

  • You can Teach Social Media in School?

    You can Teach Social Media in School?

    Episode with Brianne Fleming (Brand Builder, Marketing Instructor) about teaching social media in school. Is it possible?

    Brianne Fleming

    As a little girl, I’d spend every weekend consuming and admiring the pages of my favorite teeny bopper magazines: Tiger Beat, Teen Beat, Bop, Twist, and countless others I’d find at the newsstand.

    But it wasn’t just the hunky heartthrobs and fun quizzes that made me love these magazines. I was fascinated with the ads, colors, layouts, photography, graphics, and copywriting. And this fascination was more than a childhood phase — it lasted beyond my teenage years and influenced my career.

    That fangirl grew up to earn a bachelor’s in advertising and public relations and a master’s in mass communication. I’ve spent more than a decade studying, teaching, and working in marketing and media.

    Today, I coach individuals and brands on how to use the power of content to turn ordinary customers into passionate superfans. The result is a dedicated audience who will grow your business and remain loyal for life!

    But my coaching style isn’t rigid or something you can find out of a textbook. Nope, I find inspiration and takeaways from everyday moments in popular culture.

    Check out my podcast, Making the Brand, where I share marketing lessons with a pop culture twist.

    www.briannefleming.com 

  • Influencer Marketing Sucks!?

    Influencer Marketing Sucks!?

    An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing.

    Jason Falls

    I’ve been called a thought leader and an expert, but I’ve also been called bad names by trolls, so it balances out. My job is leading digital strategy for a kick-ass agency called Cornett in Lexington, Ky. My experiences have given me the opportunity to speak at conferences, write two books (a third on the way from Entrepreneur Press in late 2020/early 2021) and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. To serve the small business community, I offer a few select marketing coaching calls each month. Let’s connect!

    I host a pair of podcast on C-Suite Radio. Digging Deeper – Make Creativity Your Business Advantage is a weekly interview series focused on creativity and marketing. Winfluence – The Influence Marketing Podcast dives deep into experts on influencer marketing.

    Some people know me from founding SocialMediaExplorer.com, which at one point was one of the top marketing blogs in the world according to AdAge. I’ve been involved in some really cool projects over the years that have won awards and recognition. I’m particularly proud of helping form the strategy for Wonderopolis, an education effort by the National Center for Families Learning (NCFL) which was called one of the top 50 websites in the world by Time Magazine in 2013. Projects I’ve been a part of have also won SAMMY Awards, Shorty Awards and dozens of regional ADDY Awards.

    Some people call me insightful. Some call me funny and engaging. My kids just roll their eyes and call me Dad. I dig bourbon and sports.