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Should Government Twitter Accounts be Funny?

Pearl Gabel (Digital Director, State of New Jersey, NJGov Twitter) debates both topics on Prove It Matters and shares about her team’s work.

Pearl Gabel

Award-winning, Emmy-nominated creative professional and seasoned multimedia journalist with 12+ years of diversified experience in planning and executing multimedia projects and leading creative teams. Recently-named as one of the nation’s 50 Most Influential People in PR and Business by PR Week, one of Fortune Magazine’s 40 Under 40, and InsiderNJ’s Millennial 100 List.

Currently working on high-profile projects as the Digital Director for the State of New Jersey, overseeing all digital operations for New Jersey Governor Phil Murphy.

History of success as a producer, director, reporter, videographer and photojournalist; combines raw creativity with proficiency across multiple creative software programs, photo/video hardware and social media platforms.

Expert interviewer and visual storyteller with a natural knack for creating compelling narratives and engaging diverse audiences across traditional, digital and social media platforms. Ability to manage cross-functional teams as well as to contribute meaningfully to projects as a freelance production consultant. Clients include NBC News, The New York Times, The Wall Street Journal, The Daily Beast, Newsweek, Reuters, Lenny and Atlantic Media.

Versatile and highly adaptable with a track record of accomplishments in multiple industries including forprofit/corporate organizations, government institutions, news/media firms and non-profits.

Strong project management and leadership skills with demonstrated ability to build and oversee creative teams, balance budgets and drive consensus across multiple stakeholders. Comfortable working with high-profile individuals including presidents, politicians, A-list celebrities and other VIPs. Thrives in a fast-paced, high-stakes work environment; leverages boundless reserves of energy to produce innovative, high-quality creative work on time and within budget.

In short, Pearl gets it done. 🙂 


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