Influencer Marketing Sucks!?
An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing.
I’ve been called a thought leader and an expert, but I’ve also been called bad names by trolls, so it balances out. My job is leading digital strategy for a kick-ass agency called Cornett in Lexington, Ky. My experiences have given me the opportunity to speak at conferences, write two books (a third on the way from Entrepreneur Press in late 2020/early 2021) and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. To serve the small business community, I offer a few select marketing coaching calls each month. Let’s connect!
I host a pair of podcast on C-Suite Radio. Digging Deeper – Make Creativity Your Business Advantage is a weekly interview series focused on creativity and marketing. Winfluence – The Influence Marketing Podcast dives deep into experts on influencer marketing.
Some people know me from founding SocialMediaExplorer.com, which at one point was one of the top marketing blogs in the world according to AdAge. I’ve been involved in some really cool projects over the years that have won awards and recognition. I’m particularly proud of helping form the strategy for Wonderopolis, an education effort by the National Center for Families Learning (NCFL) which was called one of the top 50 websites in the world by Time Magazine in 2013. Projects I’ve been a part of have also won SAMMY Awards, Shorty Awards and dozens of regional ADDY Awards.
Some people call me insightful. Some call me funny and engaging. My kids just roll their eyes and call me Dad. I dig bourbon and sports.