Prove It Matters

Category: Advertising

  • Should Government Twitter Accounts be Funny?

    Should Government Twitter Accounts be Funny?

    Pearl Gabel (Digital Director, State of New Jersey, NJGov Twitter) debates both topics on Prove It Matters and shares about her team’s work.

    Pearl Gabel

    Award-winning, Emmy-nominated creative professional and seasoned multimedia journalist with 12+ years of diversified experience in planning and executing multimedia projects and leading creative teams. Recently-named as one of the nation’s 50 Most Influential People in PR and Business by PR Week, one of Fortune Magazine’s 40 Under 40, and InsiderNJ’s Millennial 100 List.

    Currently working on high-profile projects as the Digital Director for the State of New Jersey, overseeing all digital operations for New Jersey Governor Phil Murphy.

    History of success as a producer, director, reporter, videographer and photojournalist; combines raw creativity with proficiency across multiple creative software programs, photo/video hardware and social media platforms.

    Expert interviewer and visual storyteller with a natural knack for creating compelling narratives and engaging diverse audiences across traditional, digital and social media platforms. Ability to manage cross-functional teams as well as to contribute meaningfully to projects as a freelance production consultant. Clients include NBC News, The New York Times, The Wall Street Journal, The Daily Beast, Newsweek, Reuters, Lenny and Atlantic Media.

    Versatile and highly adaptable with a track record of accomplishments in multiple industries including forprofit/corporate organizations, government institutions, news/media firms and non-profits.

    Strong project management and leadership skills with demonstrated ability to build and oversee creative teams, balance budgets and drive consensus across multiple stakeholders. Comfortable working with high-profile individuals including presidents, politicians, A-list celebrities and other VIPs. Thrives in a fast-paced, high-stakes work environment; leverages boundless reserves of energy to produce innovative, high-quality creative work on time and within budget.

    In short, Pearl gets it done. 🙂 

  • Should Advertising be Outrageous?

    Should Advertising be Outrageous?

    Nick Palmisciano (CEO of DieselJackMedia.com, President of RangerUp.com) takes the stance that outrageous advertising is a good for business, while Leo debates him.

    Nick Palmisciano

    Serial entrepreneur, writer, producer, and I guess now I am an actor too. I try to be a positive example to future vetrepreneurs. I drink Bourbon.

  • Influencer Marketing Sucks!?

    Influencer Marketing Sucks!?

    An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing.

    Jason Falls

    I’ve been called a thought leader and an expert, but I’ve also been called bad names by trolls, so it balances out. My job is leading digital strategy for a kick-ass agency called Cornett in Lexington, Ky. My experiences have given me the opportunity to speak at conferences, write two books (a third on the way from Entrepreneur Press in late 2020/early 2021) and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. To serve the small business community, I offer a few select marketing coaching calls each month. Let’s connect!

    I host a pair of podcast on C-Suite Radio. Digging Deeper – Make Creativity Your Business Advantage is a weekly interview series focused on creativity and marketing. Winfluence – The Influence Marketing Podcast dives deep into experts on influencer marketing.

    Some people know me from founding SocialMediaExplorer.com, which at one point was one of the top marketing blogs in the world according to AdAge. I’ve been involved in some really cool projects over the years that have won awards and recognition. I’m particularly proud of helping form the strategy for Wonderopolis, an education effort by the National Center for Families Learning (NCFL) which was called one of the top 50 websites in the world by Time Magazine in 2013. Projects I’ve been a part of have also won SAMMY Awards, Shorty Awards and dozens of regional ADDY Awards.

    Some people call me insightful. Some call me funny and engaging. My kids just roll their eyes and call me Dad. I dig bourbon and sports.