Can a book teach you Public Relations?

Karen Freberg (Associate Professor of Strategic Communication at University of Louisville) wrote a book on PR and she says you can become a PR pro from a PR text book. Sure…

Karen Freberg

I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications.

I have written several books, including my social media book Social Media for Strategic Communications: Creative strategies and research based applications, published with SAGE. This book most recently was awarded a 2019 APEX print book award. In addition, I have published my research extensively in the areas of social media, public relations, and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations.

I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social media and crisis communications.